Friday, October 21, 2011

Flashback Friday

From October in 2007

25 Other Letters--Pick One

Years ago, back in another lifetime, I worked for the company that syndicated The Richard Simmons Show (yes, darlings--it was my big brush with, er, "celebrity").

Anyway, I handled the 10 million dollars worth of advertising placed with us, and we retained 2-1/2 minutes of of commercial time, so that meant placing 5 spots somewhere in the show each day, five days a week, for the period of the buy which was 3 months. Simple, right? Except our biggest account was General Foods, and their contract stipulated a specific requirement: no bumping up next to other ads that would make the consumer go, "euw"...

In other words, no scheduling our Preparation H commercials to lead into Cheerios.

Which got me to thinking in California we have something on the ballot called Propostion H. Now, without even knowing what it's about, I'm not sure I can vote for something called Proposition H. I mean, couldn't they have picked another letter? Every time an ad comes on for it, I start laughing and I miss what the issue is.

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