If you don't believe me, check out what NBA star Stephon Marbury is doing. Okay, if you'd rather not make the effort, I'll tell ya. Like a zillion athletes before him, he's endorsed a sneaker.
Big deal, right?
How about this...his Starbury sneakers cost 15 bucks. Yep, you read that correctly. Not one-five-zero as in a hundred and fifty--the cost of a pair of Air Jordans--but 15 (fifteen) bucks.
Affordable for young kids. What a concept, eh?
Didn't take a fancy signing bonus for 'em, either.
So, what's the deal? Must be a nutcake, huh? Nope...just a guy with a good memory of being poor and unable to afford designer tennis shoes.
Now if we can just talk kids into believing cheaper shoes are cool.
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